diff --git a/build/index.js b/build/index.js
index 610781d..cac8297 100755
--- a/build/index.js
+++ b/build/index.js
@@ -1,5 +1,10 @@
 #!/usr/bin/env node
 
+// todo: use import assertions once they're supported by Node.js & ESLint
+// https://github.com/tc39/proposal-import-assertions
+import {createRequire} from 'module'
+const require = createRequire(import.meta.url)
+
 import {dirname, join} from 'node:path'
 import {pipeline} from 'node:stream/promises'
 import {createReadStream, createWriteStream} from 'node:fs'
@@ -12,6 +17,8 @@ const {
 } = _technicalDocsCli
 import {generateMarkdownApiDocs} from './api-docs.js'
 
+const pkg = require('../package.json')
+
 const BASE_URL = new URL('..', import.meta.url).href
 const API_DOCS_DEST = 'docs/api.md'
 const DOCS_TO_RENDER = [
@@ -35,6 +42,23 @@ const SYNTAX_STYLESHEET_DEST = 'docs/syntax.css'
 
 const markdownRenderingCfg = {
 	syntaxStylesheetUrl: SYNTAX_STYLESHEET_URL,
+	additionalHeadChildren: (h) => {
+		if (!pkg.goatCounterUrl) return []
+		return [
+			// https://72afc0822cce0642af90.goatcounter.com/help/skip-dev#skip-loading-staging-beta-sites-312
+			h('script', `
+if (window.location.host !== ${JSON.stringify(config.hostname)}) {
+    window.goatcounter = {no_onload: true}
+}
+`),
+			// https://72afc0822cce0642af90.goatcounter.com/help/start
+			h('script', {
+				src: '//gc.zgo.at/count.js',
+				async: true,
+				'data-goatcounter': pkg.goatCounterUrl,
+			}),
+		]
+	},
 }
 for (const [src, dest] of DOCS_TO_RENDER) {
 	console.info(`rendering Markdown file ${src} to HTML file ${dest}`)
diff --git a/package.json b/package.json
index ee78d9d..f536367 100644
--- a/package.json
+++ b/package.json
@@ -50,5 +50,6 @@
 		"start": "node index.js",
 		"lint": "eslint .",
 		"test": "node test/index.js | tap-min"
-	}
+	},
+	"goatCounterUrl": "https://37462fdee48390778258.goatcounter.com/count"
 }
diff --git a/readme.md b/readme.md
index b19bda6..64ce0b7 100644
--- a/readme.md
+++ b/readme.md
@@ -34,6 +34,8 @@ git clone https://github.com/derhuerst/db-rest.git
 cd db-rest
 git checkout 6
 npm install
+
+export HOSTNAME='my-vbb-rest-api.example.org'
 npm run build
 
 redis-server &