diff --git a/README.rst b/README.rst
index a75dbcb..ce6fa44 100644
--- a/README.rst
+++ b/README.rst
@@ -2,8 +2,11 @@
 SnapPass
 ========
 
-.. image:: https://travis-ci.org/pinterest/snappass.svg
+|build|
 
+.. |build| image:: https://travis-ci.org/pinterest/snappass.svg
+    :target: http://travis-ci.org/pinterest/snappass
+    :alt: Build status
 
 It's like SnapChat... for Passwords.